Asics & New Balance are two very popular running shoes. There are several distinct difference which making the decision between the two could be tough.
At quick glance, here are the main differences:
TLDR: Key Differences Between Asics and New Balance
- Fit:
- Asics: Generally snugger fit, especially in the heel and midfoot
- New Balance: Known for accommodating wider feet, offers more width options
- Cushioning Technology:
- Asics: GEL technology for shock absorption, FlyteFoam for responsiveness
- New Balance: Fresh Foam for plush cushioning, FuelCell for energy return
- Stability Features:
- Asics: Dynamic DuoMax, Guidance Line, Trusstic System
- New Balance: Medial post, T-Beam technology
- Durability:
- Asics: Often lasts 450-500 miles or more
- New Balance: Typically lasts 300-500 miles
- Price Range:
- Both brands offer similar price ranges, from budget-friendly to premium options
- Specialty:
- Asics: Renowned for stability shoes (e.g., GEL-Kayano series)
- New Balance: Known for accommodating various foot widths
- Racing Innovation:
- Asics: Metaspeed series with different models for stride or cadence runners
- New Balance: FuelCell SuperComp Elite for overall performance
- Environmental Initiatives:
- Asics: Aims to reduce CO2 emissions by 38% by 2030
- New Balance: Goals include zero waste to landfill from footwear factories by 2025
Brand Heritage: The Storied Histories of Asics and New Balance
Asics, founded in 1949 in Kobe, Japan by Kihachiro Onitsuka, began as a basketball shoe company. The name ASICS was adopted later as an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body).
In 1953, Asics expanded into running shoes, quickly gaining popularity among athletes. Their breakthrough came with the introduction of the Tiger running shoes in the 1960s, which became a favorite among Olympic runners.
New Balance, established in 1906 in Boston by William J. Riley, initially focused on arch supports and orthopedic shoes. The company's entry into the running shoe market came in 1960 with the introduction of the "Trackster." This groundbreaking shoe was the first running shoe to feature a rippled sole for better traction and was available in multiple widths, setting a precedent for the brand's commitment to fit.
Both brands have grown from these humble beginnings to become global powerhouses in athletic footwear, each with a loyal following among runners of all levels.
Fit and Feel: Comparing the Signature Fits of Asics and New Balance
Asics shoes are renowned for their snug, performance-oriented fit. They typically feature a tighter heel cup and midfoot, which helps to lock the foot in place during runs. The toe box in Asics shoes is often narrower, which some runners prefer for a more responsive feel. This fit is particularly appreciated by runners with narrow to medium-width feet or those who enjoy a more 'connected' feel with their shoes.
New Balance, in contrast, has built a reputation for accommodating a wider range of foot shapes. Their shoes generally feature a roomier toe box, allowing toes to splay naturally during the running gait.
New Balance offers a variety of width options in many of their models, from narrow (B) to extra-wide (4E) in men's sizes and narrow (2A) to extra-wide (2E) in women's sizes. This variety makes New Balance a go-to brand for runners with wider feet or those who prefer more space in their shoes.
It's worth noting that individual models within each brand may vary in their fit characteristics, so it's always best to try on shoes before purchasing.
Midsole Technology: Fresh Foam vs. Gel - Breaking Down the Cushioning
Asics is famous for its GEL technology, a silicone-based cushioning system that provides excellent shock absorption. Placed strategically in the heel and forefoot areas, GEL helps to attenuate impact forces and allow for a smoother transition through the gait cycle. In recent years, Asics has also introduced FlyteFoam, a lightweight and responsive cushioning material that complements the GEL system. FlyteFoam offers a balance of softness and bounce, contributing to a more energetic ride.
Stability Solutions: How Each Brand Approaches Support
For runners who need additional support, both Asics and New Balance offer stability options.
Asics employs several technologies to provide stability. Their Dynamic DuoMax system uses a dual-density midsole to help control overpronation. The Guidance Line is a vertical flex groove that decouples the tooling along the progression line, enhancing gait efficiency. The Trusstic System is a midfoot stabilizer that provides torsional stability. These technologies are prominently featured in their stability shoes like the GEL-Kayano series, a long-standing favorite among overpronators.
New Balance takes a slightly different approach to stability. Their Fresh Foam X 860 series, for example, features a medial post - a denser piece of foam on the inner side of the midsole - to counter overpronation. They also use a structured upper with strategic overlays to provide additional support. Some New Balance models incorporate their T-Beam technology, a lightweight shank that provides torsional stability in the midfoot area.
Both brands offer a range of stability options from mild to maximum support, allowing runners to choose based on their specific needs.
Racing Innovation: Carbon Fiber Offerings from Asics and New Balance
In response to the carbon plate revolution in running shoes, both Asics and New Balance have entered the market with their own offerings.
Asics has introduced the Metaspeed series, which includes the Metaspeed Sky and Edge. These shoes feature a full-length carbon plate embedded in their midsole, designed to provide energy return and propulsion. The Sky is designed for runners who increase their stride length when they run faster, while the Edge is for those who increase their cadence.
New Balance competes in this category with their FuelCell SuperComp Elite. This shoe also features a carbon fiber plate, paired with their highly responsive FuelCell foam. The SuperComp Elite is designed to provide maximum energy return for race day performance.
Both brands' carbon-plated offerings have received positive reviews from runners and have been seen on the feet of elite athletes in major marathons.
Daily Trainers: Comparing Workhorse Models from Both Brands
For everyday training, both Asics and New Balance offer reliable options that blend durability, comfort, and performance.
Asics' popular daily trainers include the GEL-Nimbus and GEL-Cumulus series. The Nimbus, now in its 25th iteration, is known for its plush cushioning and is favored by neutral runners looking for a comfortable ride for long distances. The Cumulus offers a similar feel but with a slightly firmer ride and lower price point.
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- PureGEL technology .: Helps provide lightweight cushioning and softer landings
- Engineered mesh upper: Helps improve breathability and comfort
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
New Balance's equivalent offerings are the Fresh Foam 1080 and 880 series. The 1080 is New Balance's premium cushioned trainer, offering a soft and responsive ride that's suitable for everything from easy runs to long distances. The 880 provides a more moderate level of cushioning at a lower price point, making it a versatile option for a variety of runners.
Both brands' daily trainers are known for their durability, often lasting 400-500 miles or more, making them excellent value for money.
- Fresh Foam X midsole foam with approximately 3% bio-based content delivers our most cushioned Fresh Foam experience for incredible comfort. Bio-based content is made from renewable resources to help reduce our carbon footprint
- NDurance rubber outsole technology provides superior durability in high-wear areas to help get more out of these running shoes
- Engineered air mesh upper
- Reflective accents designed to catch the light
- 6 mm drop; due to variances created during the development and manufacturing processes, all references to 6 mm drop are approximate
Wide Foot Friendly: Sizing and Width Options Compared
New Balance has long been a favorite among runners with wide feet, offering multiple width options in many of their models. Most New Balance running shoes are available in narrow (B), standard (D), wide (2E), and extra-wide (4E) widths for men, and narrow (2A), standard (B), wide (D), and extra-wide (2E) for women. This variety allows runners to find a precise fit regardless of their foot shape.
While Asics does offer some wider options, they're generally known for a narrower fit compared to New Balance. Many Asics models come in standard and wide widths, but the selection of extra-wide options is more limited. However, Asics has been expanding their width offerings in recent years, particularly in popular models like the GEL-Nimbus and GEL-Kayano.
Price Points: Analyzing Value Across Product Lines
Both Asics and New Balance offer shoes across a range of price points, catering to different budgets and needs.
Entry-level shoes from both brands typically start around $80-$100. These include models like the Asics GT-1000 and New Balance Fresh Foam Arishi.
Mid-range options, which include many of the popular daily trainers, generally fall in the $120-$160 range. This category includes shoes like the Asics GEL-Cumulus and New Balance Fresh Foam 880.
Premium models, including max-cushioned shoes and stability options, often range from $150-$180. Examples include the Asics GEL-Nimbus and New Balance Fresh Foam 1080.
| Preview | Product | Rating | Price | |
|---|---|---|---|---|
| New Balance Women's W1080V13 Running Shoe, WHITE/Silver METALLIC, 7.5 Narrow | $164.99 | Buy on Amazon | |
| ASICS Men's Gel-Cumulus 26 Running Shoe, 7, White/Sheet Rock | $139.95 | Buy on Amazon |
At the top end, specialized shoes like the carbon-plated racers can cost $200 or more.
Both brands frequently offer sales and older models can often be found at discounted prices, providing excellent value for budget-conscious runners.
Breathability and Upper Design: A Head-to-Head Look

Both Asics and New Balance have made significant strides in upper design, focusing on breathability, comfort, and support.
Asics often uses engineered mesh in their uppers, with strategic reinforcements for support. Their recent models have incorporated knit uppers in some shoes for a more sock-like fit. The Asics FluidFit upper technology adapts to the foot's natural motion, providing a glove-like fit.
New Balance employs their Hypoknit technology in many models, offering a combination of stretch and support. This material is designed to be breathable while still providing structure where needed. Some New Balance models also feature their Fresh Foam mesh upper, which is lightweight and highly breathable.
Both brands have been moving towards more sustainable materials in their uppers, with recycled polyester becoming increasingly common.
Durability Face-Off: Lifespan Expectations for Asics and New Balance Shoes
Both Asics and New Balance have a reputation for producing durable running shoes, but there are some differences.
Asics shoes are often praised for their longevity, with many models consistently lasting 450-500 miles or more. Their outsoles, often made with their proprietary AHAR (Asics High Abrasion Rubber), are known for their durability.
New Balance shoes typically last between 300-500 miles, depending on the model and running style. Their outsoles, often featuring blown rubber or their NDurance rubber compound, also offer good durability.
It's important to note that shoe lifespan can vary greatly depending on factors like running style, body weight, and running surfaces.
Specialty Shoes: Trail, Track, and Cross-Training Options
While both Asics and New Balance are well-known for their road running shoes, they also offer options for other types of running and training.
Asics has a range of trail running shoes, including the GEL-Trabuco series, designed for off-road adventures. They also offer track and field shoes and a variety of cross-training options.
- Engineered mesh upper: Helps improve breathability
- At least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions:
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Adaptive guidance system: Helps create a more stable ride on varying terrain
- Lace garage: Helps keep the laces from coming untied
New Balance has a strong presence in the trail running market with shoes like the Fresh Foam Hierro and Summit Unknown. They also produce track spikes and cross-training shoes.
Both brands leverage their road running technologies in these specialty shoes, adapting them for the specific needs of different activities.
Environmental Initiatives: Sustainability Efforts from Both Brands
Both Asics and New Balance have been increasing their focus on sustainability in recent years.
Asics has committed to reducing CO2 emissions by 38% by 2030 and aims to use 100% renewable energy in its business locations by 2030. They've also been incorporating more recycled materials into their shoes and packaging.
New Balance has set a goal to send zero waste to landfill from their footwear factories by 2025. They're also working on incorporating more environmentally friendly materials into their products.
Both brands continue to research and develop more sustainable production methods and materials.
Finding Your Fit: How to Choose Between Asics and New Balance
Consider the following factors:
- Foot shape and width: If you have wider feet, New Balance might be a better starting point. For narrow to medium width feet, Asics could be a good option.
- Cushioning preference: If you prefer a gel-based cushioning system, lean towards Asics. For foam cushioning, both brands offer excellent options.
- Support needs: Both brands offer stability options, but the implementation differs. Try both to see which feels more natural to you.
- Running style: Consider the type of running you do most often (long distance, speed work, trails, etc.) and choose a shoe designed for that purpose.
- Price: Both brands offer options at various price points. Determine your budget and look for models that fit within it.
Remember, the best shoe is the one that feels most comfortable and supports your individual running style. It's always recommended to try on multiple options before making a decision. Many running specialty stores offer gait analysis and can provide personalized recommendations based on your running style and needs.
Conclusion:
Both Asics and New Balance have earned their places as respected brands in the running community. They each offer a wide range of high-quality running shoes with their own unique technologies and fit characteristics.
Asics tends to excel in shock absorption with their GEL technology and often provides a snugger fit, which many performance-oriented runners appreciate. Their stability systems are well-regarded, and their shoes are known for their durability.
New Balance is known for accommodating a wide range of foot shapes, especially wider feet, and offering plush cushioning with their Fresh Foam technology. They've also made significant strides in performance running shoes with their FuelCell line.
Ultimately, the choice between these two respected brands comes down to personal preference, foot shape, and specific running needs. Don't hesitate to try on multiple pairs from both brands to find your perfect match. Remember, the best running shoe is the one that disappears on your foot, allowing you to focus on the joy of running.
FAQs:
Q1: Are Asics or New Balance shoes better for wide feet?
A1: New Balance is generally considered better for wide feet. They offer a wider range of width options (up to 4E in men's and 2E in women's) in many of their models. However, Asics has been expanding their wide-width offerings in recent years, particularly in popular models like the GEL-Nimbus and GEL-Kayano.
Q2: Which brand offers better stability shoes for overpronation?
A2: Both brands offer excellent stability options. Asics is known for their GEL-Kayano series, which uses technologies like Dynamic DuoMax and Guidance Line. New Balance's Fresh Foam X 860 series is also highly regarded for stability. The best choice depends on individual foot shape and personal preference.
Q3: Are Asics or New Balance shoes more durable?
A3: Both brands are known for durability, but Asics shoes often have a slight edge. Many Asics models consistently last 450-500 miles or more, while New Balance shoes typically last between 300-500 miles. However, durability can vary depending on the specific model and individual running style.
Q4: Which brand offers better cushioning?
A4: Both brands offer excellent cushioning, but with different technologies. Asics is known for their GEL technology, which provides great shock absorption. New Balance's Fresh Foam and FuelCell technologies offer plush, responsive cushioning. The preference often comes down to personal feel and running style.
Q5: Are Asics or New Balance shoes better for marathon running?
A5: Both brands offer excellent options for marathon running. Asics GEL-Nimbus and New Balance Fresh Foam 1080 are popular choices for long-distance comfort. For speed, both brands now offer carbon-plated options (Asics Metaspeed and New Balance FuelCell SuperComp Elite). The best choice depends on individual foot shape, running style, and personal preference.
Q6: How do the prices of Asics and New Balance running shoes compare?
A6: Asics and New Balance offer shoes at similar price points. Both have entry-level shoes around $80-$100, mid-range options from $120-$160, and premium models from $150-$180. Specialized shoes like carbon-plated racers can cost $200 or more for both brands.
Q7: Which brand is more environmentally friendly?
A7: Both Asics and New Balance have been increasing their focus on sustainability. Asics aims to reduce CO2 emissions by 38% by 2030, while New Balance has a goal of zero waste to landfill from their footwear factories by 2025. Both are incorporating more recycled materials into their products. As of now, neither brand has a clear lead in sustainability efforts.
New Balance, on the other hand, has developed two primary cushioning technologies: Fresh Foam and FuelCell. Fresh Foam is a single-piece midsole that offers a plush, cushioned ride. It's designed to provide consistent softness throughout the length of the shoe, making it popular for longer runs and recovery days. FuelCell is New Balance's more responsive foam, designed to provide a springy, propulsive feel. It's often used in their performance-oriented models.
Both brands continue to innovate in midsole technology, with Asics recently introducing FlyteFoam Blast and New Balance refining their foams with each new release.
For runners who need additional support, both Asics and New Balance offer stability options.
Asics employs several technologies to provide stability. Their Dynamic DuoMax system uses a dual-density midsole to help control overpronation. The Guidance Line is a vertical flex groove that decouples the tooling along the progression line, enhancing gait efficiency. The Trusstic System is a midfoot stabilizer that provides torsional stability. These technologies are prominently featured in their stability shoes like the GEL-Kayano series, a long-standing favorite among overpronators.
New Balance takes a slightly different approach to stability. Their Fresh Foam X 860 series, for example, features a medial post - a denser piece of foam on the inner side of the midsole - to counter overpronation. They also use a structured upper with strategic overlays to provide additional support. Some New Balance models incorporate their T-Beam technology, a lightweight shank that provides torsional stability in the midfoot area.
Both brands offer a range of stability options from mild to maximum support, allowing runners to choose based on their specific needs.
In response to the carbon plate revolution in running shoes, both Asics and New Balance have entered the market with their own offerings.
Asics has introduced the Metaspeed series, which includes the Metaspeed Sky and Edge. These shoes feature a full-length carbon plate embedded in their midsole, designed to provide energy return and propulsion. The Sky is designed for runners who increase their stride length when they run faster, while the Edge is for those who increase their cadence.
New Balance competes in this category with their FuelCell SuperComp Elite. This shoe also features a carbon fiber plate, paired with their highly responsive FuelCell foam. The SuperComp Elite is designed to provide maximum energy return for race day performance.
Both brands' carbon-plated offerings have received positive reviews from runners and have been seen on the feet of elite athletes in major marathons.
For everyday training, both Asics and New Balance offer reliable options that blend durability, comfort, and performance.
Asics' popular daily trainers include the GEL-Nimbus and GEL-Cumulus series. The Nimbus, now in its 25th iteration, is known for its plush cushioning and is favored by neutral runners looking for a comfortable ride for long distances. The Cumulus offers a similar feel but with a slightly firmer ride and lower price point.
New Balance's equivalent offerings are the Fresh Foam 1080 and 880 series. The 1080 is New Balance's premium cushioned trainer, offering a soft and responsive ride that's suitable for everything from easy runs to long distances. The 880 provides a more moderate level of cushioning at a lower price point, making it a versatile option for a variety of runners.
Both brands' daily trainers are known for their durability, often lasting 400-500 miles or more, making them excellent value for money.
New Balance has long been a favorite among runners with wide feet, offering multiple width options in many of their models. Most New Balance running shoes are available in narrow (B), standard (D), wide (2E), and extra-wide (4E) widths for men, and narrow (2A), standard (B), wide (D), and extra-wide (2E) for women. This variety allows runners to find a precise fit regardless of their foot shape.
While Asics does offer some wider options, they're generally known for a narrower fit compared to New Balance. Many Asics models come in standard and wide widths, but the selection of extra-wide options is more limited. However, Asics has been expanding their width offerings in recent years, particularly in popular models like the GEL-Nimbus and GEL-Kayano.
Both Asics and New Balance offer shoes across a range of price points, catering to different budgets and needs.
Entry-level shoes from both brands typically start around $80-$100. These include models like the Asics GT-1000 and New Balance Fresh Foam Arishi.
Mid-range options, which include many of the popular daily trainers, generally fall in the $120-$160 range. This category includes shoes like the Asics GEL-Cumulus and New Balance Fresh Foam 880.
Premium models, including max-cushioned shoes and stability options, often range from $150-$180. Examples include the Asics GEL-Nimbus and New Balance Fresh Foam 1080.
At the top end, specialized shoes like the carbon-plated racers can cost $200 or more.
Both brands frequently offer sales and older models can often be found at discounted prices, providing excellent value for budget-conscious runners.
Both Asics and New Balance have made significant strides in upper design, focusing on breathability, comfort, and support.
Asics often uses engineered mesh in their uppers, with strategic reinforcements for support. Their recent models have incorporated knit uppers in some shoes for a more sock-like fit. The Asics FluidFit upper technology adapts to the foot's natural motion, providing a glove-like fit.
New Balance employs their Hypoknit technology in many models, offering a combination of stretch and support. This material is designed to be breathable while still providing structure where needed. Some New Balance models also feature their Fresh Foam mesh upper, which is lightweight and highly breathable.
Both brands have been moving towards more sustainable materials in their uppers, with recycled polyester becoming increasingly common.
Both Asics and New Balance have a reputation for producing durable running shoes, but there are some differences.
Asics shoes are often praised for their longevity, with many models consistently lasting 450-500 miles or more. Their outsoles, often made with their proprietary AHAR (Asics High Abrasion Rubber), are known for their durability.
New Balance shoes typically last between 300-500 miles, depending on the model and running style. Their outsoles, often featuring blown rubber or their NDurance rubber compound, also offer good durability.
It's important to note that shoe lifespan can vary greatly depending on factors like running style, body weight, and running surfaces.
While both Asics and New Balance are well-known for their road running shoes, they also offer options for other types of running and training.
Asics has a range of trail running shoes, including the GEL-Trabuco series, designed for off-road adventures. They also offer track and field shoes and a variety of cross-training options.
New Balance has a strong presence in the trail running market with shoes like the Fresh Foam Hierro and Summit Unknown. They also produce track spikes and cross-training shoes.
Both brands leverage their road running technologies in these specialty shoes, adapting them for the specific needs of different activities.
Both Asics and New Balance have been increasing their focus on sustainability in recent years.
Asics has committed to reducing CO2 emissions by 38% by 2030 and aims to use 100% renewable energy in its business locations by 2030. They've also been incorporating more recycled materials into their shoes and packaging.
New Balance has set a goal to send zero waste to landfill from their footwear factories by 2025. They're also working on incorporating more environmentally friendly materials into their products.
Both brands continue to research and develop more sustainable production methods and materials.
- Foot shape and width: If you have wider feet, New Balance might be a better starting point. For narrow to medium width feet, Asics could be a good option.
- Cushioning preference: If you prefer a gel-based cushioning system, lean towards Asics. For foam cushioning, both brands offer excellent options.
- Support needs: Both brands offer stability options, but the implementation differs. Try both to see which feels more natural to you.
- Running style: Consider the type of running you do most often (long distance, speed work, trails, etc.) and choose a shoe designed for that purpose.
- Price: Both brands offer options at various price points. Determine your budget and look for models that fit within it.
Remember, the best shoe is the one that feels most comfortable and supports your individual running style. It's always recommended to try on multiple options before making a decision. Many running specialty stores offer gait analysis and can provide personalized recommendations based on your running style and needs.
Both Asics and New Balance have earned their places as respected brands in the running community. They each offer a wide range of high-quality running shoes with their own unique technologies and fit characteristics.
Asics tends to excel in shock absorption with their GEL technology and often provides a snugger fit, which many performance-oriented runners appreciate. Their stability systems are well-regarded, and their shoes are known for their durability.
New Balance is known for accommodating a wide range of foot shapes, especially wider feet, and offering plush cushioning with their Fresh Foam technology. They've also made significant strides in performance running shoes with their FuelCell line.
Ultimately, the choice between these two respected brands comes down to personal preference, foot shape, and specific running needs. Don't hesitate to try on multiple pairs from both brands to find your perfect match. Remember, the best running shoe is the one that disappears on your foot, allowing you to focus on the joy of running.
Last update on 2023-09-25 / Affiliate links / Images from Amazon Product Advertising API






